London tops every travel bucket list — a city of contrasts where old-world glamour meets cutting-edge innovation. Glide through history on the world’s oldest subway, the London Underground, beneath medieval landmarks like the Tower of London, Westminster Abbey and St. Paul’s Cathedral. Then, emerge to admire the shimmering glass silhouettes of The Shard, Walkie Talkie and Gherkin shaping the modern skyline.
Here are my top hotel picks in London, where you can soak up the city’s rich history while staying close to its trendiest spots — all without blowing your budget (though prices may be higher during holidays).
Flemings Mayfair
Flemings Mayfair has been a staple of London’s hotel scene since 1851 and even served as the setting for an Agatha Christie novel. Its interiors showcase the elegance of the 1930s with quirky tartan accents contrasted with sleek, contemporary design, featuring bespoke furniture, rich textures and bold colors. Dining here is a real treat — from the Michelin-starred Ormer restaurant to the legendary Manetta’s cocktail bar. Don’t miss the quintessentially British afternoon tea served in The Drawing Room to complete the experience.
- Fora Reserve perks include a one-way Heathrow Airport transfer, a $50 food and beverage credit, a welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.
Kimpton Fitzroy London
Once the old stomping ground of literary greats like Virginia Woolf, this 19th-century landmark became the UK’s first Kimpton hotel in 2018. The ornate exterior of pillars, turrets and arches is matched by equally impressive interiors, featuring statues of British queens, a grand marble staircase and stained glass windows. Set in the heart of Bloomsbury, it’s perfect for exploring the city’s sights. Elegant yet fun, highlights include a disco ball at Fitz’s cocktail lounge, complimentary drinks in the evening and the quirky Plant Pal program that delivers a wellness-boosting plant to your room.
- Fora’s IHG Destined partner perks include a $100 hotel credit, welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.
The Ned
A glamorous creation by the founder of the Soho House group, The Ned is the ultimate “see-and-be-seen” destination in London’s financial district. Housed in a former bank headquarters, this opulent hotel and buzzing social hub channels a bygone era, coming alive at sundown with live music and an electric atmosphere. With multiple bars and restaurants, two pools, an underground spa, a barbershop and a gym, The Ned offers more than just a stay—it’s an experience.
- Fora Reserve perks includeaccess to Ned’s Club, a $100 hotel credit, daily breakfast, an upgrade and extended check-in/out whenever possible.
The Rubens at the Palace
The Rubens at the Palace delivers a royal experience with its prime spot opposite Buckingham Palace and the Royal Mews. This 1912 landmark brims with stately elegance, from crystal chandeliers and plush antiques to monarch-themed rooms. Guests can enjoy tableside carving at The English Grill, flavorful thalis in the Curry Room and creative cocktails in the Leopard Bar’s glam, leopard-print interiors. Treat yourself to the royal-themed afternoon tea in the Palace Lounge with views fit for a queen.
- Fora Reserve perks include a £40 food credit, daily breakfast, an upgrade and extended check-in/out whenever possible.
The Standard London
The Standard brings its signature edgy style to a retro 1970s Brutalist building in King’s Cross. Its iconic red pill-shaped elevator zips up the side, leading to a rooftop restaurant serving Mexican tapas, cocktails and glittering city views. Steps from trendy shopping and dining at Coal Drops Yard and Granary Square — and just 10 minutes from Soho — this unapologetically cool retreat delivers both convenience and fun.
- Fora’s Secret Agent perks include food & beverage credit, breakfast daily and an upgrade and extended check-in/out whenever possible.
The Langham, London
Though rates often come in over $500 per night, The Langham is a slice of London luxury worth every penny. Featured in classics like James Bond’s GoldenEye, this historic gem in upscale Marylebone strikes the perfect balance—close to the famous landmarks yet tucked away from the city’s hustle. With grand chandeliers, marble columns and understated elegance, The Langham offers a quintessentially London experience
- Fora’s COUTURE by Langham perks includea £125 hotel credit, a VIP welcome amenity, daily breakfast, an upgrade and extended check-in/out whenever possible.
Email: italia.dutton@fora.travel
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